Let us be straightforward about something. Norwich is a truly great city – plenty of history, glitter of independent business, buildings that prompt people to pause and look at them in mid-procession – but its connection between cars is adversarial, borderline personal. Foot traffic and the use of horses were designed in the city centre, and the invention of the internal combustion engine has not been forgiven there. There is a reason why park-and-ride exists. That is because taking a car into the heart of Norwich during the busiest day of the week is an act of faith which often results in frustration, a parking ticket, or a ticket and disappointment all at the same time. See details.
The presence of a chauffeur service puts the whole equation in a new light. Rather than the car being an object to be dealt with, to struggle over to get space and space and when you feel like it, dump the car in a multi-storey at a huge cost, the vehicle is the experience, peaceful, pre-planned and at the point where you actually need to be. The geography is dealt with by the driver. You handle everything else. That conversation is easy since it is easy and its simplicity is the greater part of its charm. The adjustment period is not as long as people who use the services of the chauffeurs on a regular basis in Norwich tend to mention. A single or two commuting in and driving yourself to anything of importance then begins to seem like an unnecessary effort.
The corporate case is virtually self-defending. The professional environment in Norwich attracts clients, partners and stakeholders in the UK and in all of those interactions, an impression is made whether consciously or unconsciously before actual business transpires. Before a handshake is made between a client and a driver, the chauffeur picking him up at Norwich Airport or train station, a vehicle clean and on time, sets an impression. That norm is not just a surface one, as it is an indication of organisation, awareness of the other persons time, and attention to detail that extends to the way people see the working relationship at large. In the case of daily airport transfers to Stansted or Heathrow, the time saved over a period of one year when there was a chauffeur driven transfer instead of a self driven transfer is summed up to something that is indeed substantial.
There is also the logic of social events, and it is just as convincing. Wedding party requiring more than one member of the family to be present without any stress. An important birthday dinner that the group wishes to drive around in a group instead of a convoy of frazilated people in search of the same parking area. An evening at the theatre that must seem to be special as soon as the front door is closed not as soon as you eventually find a seat in the stalls. Chauffeur hire pushes the event back in time making the trip the initial setting instead of the obscured prologue. People do not forget that change in experience or talk about it even after the evening.
What makes one chauffeur service stand out of the other within the city of Norwich has little to do with the vehicle specification. Majority of the decent services operate presentable cars that are well maintained. The actual differentiators reside in the details of operation that only becomes valuable to the customers once something puts them to test. Is the driver privy to a delay before you are? Is an adjustment of the schedule absorbed smoothly or does it become a minor negotiation? Does the service on a low-visibility Wednesday morning booking match the one on a high-visibility Saturday booking? Such queries are the questions that ask the question behind the curtain, and in a city like this, where business and social reputations are spread like wildfire by word of mouth, a chauffeur service, by answering which the questions are consistently correct, is worth a quality that cannot be purchased with money, the quality of word-of-mouth opinion that fills diaries and keeps them filled.